Note: This is an excerpt of a featured Community post (written by yours truly!) at HighCallingBlogs.com.

Facebook is a game-changer. Say what you want about sites like MySpace, Twitter, or a number of others, but Facebook is the killer app that brought social networking into the mainstream.

Social networking is ultimately about community, and not just surfing a website. So if you want to get the most out of Facebook, and even use it to benefit your blog, there are some things you should know about engaging community. The good news is the rules aren’t very different than ‘real’ life, even though the tools may be.

Engage People Directly

Whether it’s online or offline, few things are as effective as just talking to people. When you want to talk to someone offline you walk over and talk, or you pick up the phone and call. Regardless of how you do it, the idea is that you take the initiative to connect. Generally speaking, it makes people feel good when others reach out…

Read the entire article at the HighCallingBlogs.com website.